Analyst Publications
IPTV News Analyst
IPTV News Analyst - January 2007 issue
IPTV News Analyst - November 2006 issue
IPTV News Analyst - October 2006 issue
IPTV News Analyst - September 2006 issue
IPTV News Analyst - August 2006 issue
IPTV News Analyst - July 2006 issue
IPTV News Analyst - June 2006 issue
IPTV News Analyst - May 2006 issue
IPTV News Analyst - April 2006 issue
IPTV News Analyst - March 2006 issue
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About IPTV News Analyst
IPTV News Analyst will be avaliable online every month (12 issues per year). Three issues per year will be printed and will be available at various trade shows - visit www.iptvworldseries.com for more trade show information.
With so much news (of variable quality) available from so many sources, we will provide time-constrained readers with a highly focused and thoroughly researched update on what matters in your industry.
If you have a professional interest in IPTV then look no further for intelligence and insight you can trust, covering the important details and the big picture.
The IPTV Market
Video over fibre and especially DSL is proving to be the most disruptive technology development this decade for video markets, offering a route into Pay TV for companies who could never have afforded to build satellite or cable networks of their own. IPTV technology works but can utility companies, alternative broadband suppliers, incumbent telcos and ISPs make the business case work too, and really disrupt the balance of TV power?
IPTV News Analyst is an online newsletter that will closely monitor marketing, business, financial and technology strategies in this immature industry to help you predict the answer. We will bring you the news that really matters plus in-depth analysis of trends within the IPTV industry and also beyond, so that you can understand the impact of business plans and services pursued by competitive digital TV platforms.
Competition is certainly set to increase for early IPTV providers with more new entrants exploiting Local Loop Unbundling (LLU) and falling local access costs. Furthermore, cable and satellite Pay TV giants are waking up to the opportunities IPTV presents, beyond the obvious threat.
The proposed acquisition of the DSL broadband service provider, Easynet, by Europe?s largest satellite Pay TV operator (BSkyB in the UK) illustrates how existing media companies are ready to use DSL technology to fill any gaps in their own service proposition. In the case of satellite, LLU is now providing the means to offer a full-triple play package and large volumes of on-demand video. Many cable operators are also working out the best way to extend their service geographically using DSL rather than HFC.
Smaller IPTV providers may have slipped under the radar of established media powerhouses, or were simply disregarded, but cable and satellite operators are now preparing themselves for the competition ahead. The rapid roll-out of HDTV, DVR and push-VOD (movies broadcast as files onto DVRs for on-demandviewing) on satellite worldwide point to where the battle lines are being drawn. Network upgrades, digitalisation and the deployment of VOD and TV-on-demand on European cable confirm that any past complacency is being shaken off.
Can IPTV providers not only match the advanced video services planned by cable and satellite, but improve upon them?
The early-adopting, TV-centric families most likely to pay good money for television are already subscribing to satellite or cable packages. The real challenge is how new entrants prize these high value customers from their current suppliers.
?Better TV? is the term often used to describe the strategy of IPTV providers, especially the incumbent telcos now bringing their considerable resources to bear in this marketplace. It defines the convergence of video, voice and data in the home to create a seamless new media experience that will be especially appreciated by younger audiences. Texting and instant messaging from the television while watching a football match are simple but compelling examples of what ?Better TV? means in practice.
But the high-value services that will really define the last years of this decade will be HDTV, movies and television on-demand (including HD-VOD), multi-room Pay TV viewing, and an increasing freedom for subscribers to store, move and view paid-for content where they want.
At the same time, IPTV providers need to design compelling low-cost digital TV solutions to cater for the millions of homes that will soon be forced to migrate from analogue to digital due to analogue terrestrial switch-off.
This is a unique opportunity for all existing and would-be Pay TV providers.
IPTV suppliers will want to use this natural watershed to tempt consumers into free or low-cost digital TV packages, possibly with a view to up-selling later.
IPTV providers must decide whether to cherry-pick video services (like a VOD-only offer) or build comprehensive ?mass-market? television offers. They have to provide more compelling high-value services than cable or satellite and where necessary, upgrade networks and headends to make it happen. They have to successfully cross-sell video to existing voice/data customers and up-sell low-value video subscribers to better packages.
A Challenging Market
The challenges are many. There is the need for premium content and, where possible, unique content including sports. Successful national and local marketing strategies must be implemented. There is a need for strong sales and customer resource management combined with market-leading customer support. Providers must be able to scale quickly if their services prove popular - with the implied requirement for capital. And all IPTV operators must find ways to provision customers cost-effectively, with particular regard to set-top box and home networking installation.
IPTV News Analyst will monitor and report on all these topics, plus key technology introductions and important financial and corporate developments.
We will also keep you fully informed about relevant developments on cable, satellite and the public Internet and how these might affect the overall competitive video landscape. As satellite/DSL and cable/DSL hybrid networks become more common, IPTV News Analyst will also follow the trend to convergence in networks and homes, and outline what this might mean to you.
Our incisive news will be backed by regular interviews and in-depth analysis of the strategies and trends that are shaping this industry.
